Apple makes great products in general, but it is no secret
that their devices and products have been going go for exorbitant prices for
the longest time. As to whether their products are worth such prices is left
for you to decide. That does not stop Apple
from selling thousands of iPhones every year making them one of if not the
biggest tech company in the world. Take, for instance, the wheels for the new Mac Pro goes for $700, which is enough
money to get you tires for your vehicle.
Due to this reputation they have
garnered for themselves, it took everyone by surprise when they decided to release
a new iPhone with a $400 price tag. Yes, you read that right! The second
generation of the iPhone SE has gone on sale and it cost less than $800. The
iPhone SE was a big hit when it was first released by Apple some years ago and
fans have been demanding that Apple releases a new version of that device and
their wishes have been finally granted. The iPhone SE is popular for one reason,
and that is its size. In a world where smartphones are getting bigger year on year,
customers who prefer devices with a smaller screen that can be used comfortably
with one hand are understandably excited for this device.
It also comes with
the latest A13 bionic chip which is the same chip found on the higher end
iPhone 11 pro with an “iPhone level” camera and image processing software. But
how does the release of this device affect Android OEMs? Well, as stated early, Apple is known for its expensive devices and therefore Apple is absent in the mid-range
to low budget device territory. Yes, it is true that with
the release of every new iPhone, the older models are bumped down in price but
they are not as appealing anymore because they do not have the latest hardware. However, with the release of the iPhone SE, Apple
has entered that market and has made an argument for their device. The problem of not having enough money to get an Apple device with the
latest and fastest processor is no more. This could affect the market share of the likes of Samsung, Huawei and another Android OEM's
massively since they can't compete with Apple when it comes to sales in the
flagship category.
It is very apparent at first glance that the new iPhone SE
looks like an iPhone 8 with the apple logo dropped down to the middle, with huge
top and bottom bezels the device looks like it belongs in 2013. When aesthetically compared to devices like the Samsung Galaxy S20 and the One Plus 8, the device looks completely outdated and out of
place. Looks have become essential factor to consider when getting a
device. Therefore in this department, the new iPhone SE fails to impress.
But does that
matter though? The answer to that question is yes, but not enough. I say this
because yes, there are a number of people like me, who consider looks when getting a
smartphone. But compared to the average “non-techie” person, who makes up the majority of
people, looks don’t matter. All they need is a new device with an Apple logo, that
can comfortably fit in one hand, and take great photos as well, and the SE does
just that.